STARTING A CONVERSATION
After the events at Sandy Hook Elementary School in Newtown, Connecticut, Vice President Joe Biden called on the National Association of Broadcasters (NAB) to create a campaign to get kids talking about mental health. The resulting "OK2TALK" initiative has gone on to garner national attention and accolades, and most importantly, make a difference in the lives of young people across America.
A Place Where It's "OK2TALK"
The Tumblr, designed with creative and language tailored to teens, currently serves as a safe space where young people can share what they're going through and support others through personal posts. Equally important, crisis center contact information is readily available to help those in times of need.