For Hennessy’s 250th anniversary, I worked side by side with creative and development teams to launch a custom Tumblr that explores what it means to be the world’s greatest cognac house. An ongoing series of story flights detail not only Hennessy’s rich history, but also cognac’s enduring influence throughout the centuries.
For the release of the Hennessy V.S Limited Edition by Shepard Fairey, I directed a dynamic, multi-platform digital campaign that explored the street artist’s life, passions, and creative ethos that would come to bear a heavy influence on his bottle’s design. Through targeted social posts, film shorts, compelling photography and a timed Facebook cover photo reveal of the design, the bottle quickly sold out through online distributors, including GILT.
As Hennessy’s head of content, my daily responsibilities included the production, management and execution of the monthly editorial calendar across all platforms as well as overseeing the community management team.
An emphasis on real-time content delivery helps the brand become a part of conversations and events that factor heavily into the lives of our audience.
Through close collaboration with Hennessy’s Art Director, the visual aesthetics of our social platforms evolved from routine bottle shots to robust photography and experimental formats that capture the personality of the brand.