In order to combat negative press and misinformation after the Deepwater Horizon accident, we created an alternative news bureau powered by social media that effectively communicated BP's efforts in the Gulf.
A series of infographics underscores BP's dedication to Gulf restoration and recovery.
In order to regain the brand’s status within the U.S. and the energy industry at large, we had to move away from hyper-focused Gulf messaging and communicate BP's commitment to America's economy, energy independence and job market.
An interactive map granted users the ability to explore BP's energy projects and their economic impact on a national and state level, providing details on total jobs supported and direct investment.
As one of America's largest energy investors, it's important to demonstrate how BP keeps America moving through diverse energy production, investment in cutting-edge technology and a growing workforce that stands at over 18,000 from coast to coast. Snackable and accessible social content makes it easy for BP to share this information with its digital audience.