BP and the Gulf
       
     
Informing the Public
       
     
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Re-Setting the Conversation
       
     
BP in America Map
       
     
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Powering America
       
     
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BP and the Gulf
       
     
BP and the Gulf

In order to combat negative press and misinformation after the Deepwater Horizon accident, we created an alternative news bureau powered by social media that effectively communicated BP's efforts in the Gulf.

Informing the Public
       
     
Informing the Public

series of infographics underscores BP's dedication to Gulf restoration and recovery.

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Re-Setting the Conversation
       
     
Re-Setting the Conversation

In order to regain the brand’s status within the U.S. and the energy industry at large, we had to move away from hyper-focused Gulf messaging and communicate BP's commitment to America's economy, energy independence and job market. 

BP in America Map
       
     
BP in America Map

An interactive map granted users the ability to explore BP's energy projects and their economic impact on a national and state level, providing details on total jobs supported and direct investment. 

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Powering America
       
     
Powering America

As one of America's largest energy investors, it's important to demonstrate how BP keeps America moving through diverse energy production, investment in cutting-edge technology and a growing workforce that stands at over 18,000 from coast to coast. Snackable and accessible social content makes it easy for BP to share this information with its digital audience. 

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