HEALTHCARE FOR THE MODERN AGE
Healthcare is complicated and providers often fail to convey information in an accessible, straightforward and personable way. So when it came time to relaunch the Blue Cross Blue Shield Federal Employee Program website, we were determined to create a digital space that boasted best-in-class user experience, design, and content that made understanding your coverage effortless.
Before & After
Instead of large content blocks that made navigating the site cumbersome, page layouts now offer concise descriptions coupled with promotional visuals that help visitors find what they need quickly. The integration of informative hero headers on relevant pages allows for timely features to be readily promoted on a monthly, or even weekly, basis.